HAIR STYLE TRENDS 2020

The New Bob: In 2020, the bob is all about a tousled, softer and more relaxed look with uneven layers. The jagged edge bob is a huge trend. Textured at the ends and falling between the jaw and shoulders, it allows for movement and is just that little bit sexier. From Hollywood glamour to bedhead, from surfer waves to rocker vibe, this sassy and sexy, versatile look goes from edgy to classic. Ideal for most hair types, whether straight or wavy, and easily adaptable to all face shapes.

The Modern Shag: A play on the ‘70s version, this cooler than ever shag – featuring heavily on the recent catwalks – is an ‘it’ cut for 2020. The new shag is all about texture… with face-framing layers and long razored ends. Perfect for modern styling, a long length shag works well for those who want movement in the hair. For a short length shag, a hint of a mullet with softer edges gives a feminine look. Works well for most hair types and face shapes – particularly square or oval.

Retro Bangs: For a cool, nostalgic vibe – think Brigitte Bardot in the ‘60s or Farrah Fawcett in the ‘70s – bangs are very 2020. Flirty short bangs that sit right above the eyebrows, draw attention to the eyes and allow flawless brows to be shown off to best effect. Loosely textured curtain bangs, that sweep to both sides and curve the cheekbones, will also be on-point. Whether worn in the centre or as a side parting, they’re great for growing out into face-framing layers and are adaptable and flattering to most face shapes. Works well for all hair types.

The Pixie: First popular in the ‘50s – think Audrey Hepburn, the ultimate pixie-cut icon – this is a classic and versatile cut as it allows for so many variations. For 2020, the reinvented shorter pixie cut is totally on-point. Chic, fresh and low-maintenance, it creates a model-esque statement (not for the faint-hearted!) and transforms the whole face. The cut is particularly ideal for small, delicate facial features and works well for all hair types, whether the hair is straight, curly or wavy.

Fros and Curls: From disco hair to rounded afros, from Hollywood glamour to afro puffs, curls are huge right now. The natural hair movement is thriving… it’s all about embracing what you have and going high volume. No curl is the same and each look is unique. The good news is that even straighter hair can achieve a curly look by twisting or scrunching. Working well for most face shapes and hair textures, this vibe is so 2020.

High Shine: On the 2020 runways, glossy hair was paired with ‘no makeup’ makeup, bringing the focus back onto the hair. Shiny hair is no longer just a way of showing healthy hair; it’s a trend on its own… think red-carpet divas and oodles of glamour. High shine requires well-nourished hair, which is very achievable by using the right products. Taking it to the edge, the wet look is the ultimate in rock chick chic and is perfect for all hair types.

Beach waves: 2020 beach waves are all about an ‘undone’, relaxed and playful look. From short and choppy to long and chunky, and everything in between, this vibe is effortless and cool, giving hair a summer feel all through the year. The loose curls add movement and give the illusion of volume and texture. Perfect for giving new life to an existing cut, these super-versatile waves are great for all hair types, even fine hair. This look is very adaptable to all face shapes.

FOUR KEY CONSUMER TRENDS 2020 IN HOME HAIR CARE PRODUCTS

Sustainability:

Water shortages and sustainability are sources of concern for many consumers. Reducing consumption, waste and packaging needs to be a major focus. Examples being seen in haircare are inspired by dissolvable formats, such as water-soluble sachets. Single dose formats are also becoming popular as they require less water during use, while minimising the need for packaging.